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Expert Crafted
Made in Canada to compete with top dental brands worldwide
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Safe & Gentle
Formulated to minimize sensitivity
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Professional Quality
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Easy to Use
A brighter smile in just 20 minutes
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Lasting Brightness
Tackles surface stains and cleans deep for long-term results
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Vegan, Cruelty Free, Gluten Free
It's as easy as...
1. Dispense whitening gel into mouth tray - just enough to cover your teeth
2. Place tray in your mouth and fit the LED light
3. Enjoy hands-free whitening done in 20 minutes!
⚡️ Use Professional Whitening Mouthwash and Tooth-Paste to BOOST your results
Full results develop over 14 days for healthy, long-lasting results. Do a session, then wait 2 weeks to allow the results to fully show before deciding if another session is needed. Once you're happy with your results, use it monthly (or as needed) for a brightness boost.
Carbamide peroxide (12% active blend), aqua, glycerin, sorbitol, propylene glycol, aloe barbadensis leaf juice, chamomilla recutita flower extract, xanthan gum
Can I use if I have sensitive teeth?
Yes! The advanced formula is designed to be gentle and works well for most people, even those with sensitive teeth.
That said, some people might experience temporary sensitivity, but it’s rare. If you’re concerned, it’s always a good idea to check with your dentist first.
For those with extreme sensitivity, I recommend trying the Professional Whitening Mouthwash instead—it’s a quick, easy way to brighten your smile without any sensitivity issues.
How does this kit compare to whitening strips?
Whitening strips might be convenient, but they don’t come close to professional-level results. BW Beauty's whitening gel is formulated by Canadian experts to match the quality of top dental brands, and the dual-arch mouth tray ensures even whitening. That means all those tricky spots where stains love to hide and where whitening strips can't reach get treated evenly—no patchy or disappointing results here!
What if I'm not happy with my results?
Your happiness is my #1 priority. That’s why at BW Beauty, I offer a 100% Happiness Guarantee for all of my products. I’m absolutely confident you’ll love your new smile, but if by any rare chance you’re not thrilled, I’ll make it right with a full refund or a product replacement, no questions asked. So if you've been holding off because you're worried it might not meet your expectations or you’ve had disappointing experiences in the past, no worries. With this policy, you’re completely covered, and your happiness is 100% guaranteed.
How often should I use the whitening kit?
For the best results, do a session every two weeks and let your results fully develop before deciding if you need another treatment. If you’re in a hurry and need faster results, you can use it daily—but keep in mind that results naturally take about two weeks to fully settle. Once you’re happy with your brightness, switch to monthly (or even less) for maintenance.
How long will it take to see results?
Results vary from person to person, but many people notice a difference after the first session. The gel works deeply and gradually to give you longer-lasting brightness. Your final shade will fully settle in about two weeks after each session. Consistency is key for the best results, and your smile will keep brightening even after your treatment ends.
Can I use the whitening kit if I have dental work like crowns or veneers?
Yes, but keep in mind: if your dental work is more yellow than your natural teeth, it might not whiten as much. In that case, it’s best to whiten your natural teeth first, then consult your dentist to redo or shade-match your dental work to your new, brighter smile. Be sure to wait two weeks after whitening before shade matching, so your results are fully settled.
If your dental work is whiter than your natural teeth, you can use the kit to gradually brighten your natural teeth until they match. For this, I recommend doing one whitening session every two weeks to avoid over-whitening and achieve a smooth match.
Some newer dental materials can be whitened—check with your dentist to see if this applies to you!
What sets BW Beauty apart?
BW Beauty is changing the game in teeth whitening. Every product is made in Ontario by Canadian dental experts and designed to give you professional-level results at home—without the dentist price tag.
With expert-grade formulas and an easy-to-use design, you’ll get safe, effective, and long-lasting whitening that fits effortlessly into your life. It’s teeth whitening, made better.
100% Money-Back Guarantee